Privacy Policy

One or more online payment methods from the following provider are available on this website: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria

If you select a payment method from the provider that requires advance payment (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order, which you provide during the order process, will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, the transmission of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is carried out via the "Google Pay" application on your mobile device (running at least Android 4.4 ("KitKat") and equipped with NFC functionality) by debiting a payment card stored in Google Pay or a verified payment system there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, prior unlocking of your mobile device is required using the configured verification method (e.g., face recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the order process, along with information about your order, will be transmitted to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the originating website, which verifies the payment. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts only as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have added to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of a legitimate interest in proper accounting, verification of transaction data, and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider that requires advance payment (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order, which you provide during the order process, will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, the transmission of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider makes an advance payment (e.g., invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method) during the order process.

To safeguard our legitimate interest in determining the creditworthiness of our customers, we transmit this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have chosen can be granted in view of payment and/or default risks.

In addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may be included in the decision-making process for the application review, in accordance with Art. 6 para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires advance payment, your payment data (including name, address, bank and payment card information, currency, and transaction number) and information about the content of your order, which you provide during the order process, will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, the transmission of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method) during the order process.

To safeguard our legitimate interest in determining your creditworthiness in such cases, we transmit this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have chosen can be granted in view of payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal Checkout

This website uses PayPal Checkout, an online payment system from PayPal that combines PayPal's own payment methods and local third-party payment methods.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “Pay Later” via PayPal, we transmit your payment data during payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transmission takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

For payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, PayPal reserves the right to carry out a credit assessment. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If the "invoice purchase" PayPal payment method is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to carry out the payment. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine creditworthiness according to the principle already mentioned above and transmits your payment data to credit agencies based on its legitimate interest in determining creditworthiness in accordance with Art. 6 para. 1 lit. f GDPR. A list of credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using a local third-party payment method, your payment data is first transmitted to PayPal for payment preparation in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the corresponding provider for payment execution in accordance with Art. 6 para. 1 lit. b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

Further data protection information can be found in PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Sofortüberweisung (Instant Bank Transfer)

One or more online payment methods from the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

If you select a payment method from the provider that requires advance payment (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order, which you provide during the order process, will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, the transmission of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

8.3 Electronic Cancellation Function for Distance Contracts

Consumers who conclude contracts on this website for which there is a statutory right of withdrawal have the option to declare their withdrawal via an electronic cancellation function in accordance with the applicable cancellation provisions.

When using the cancellation function, in addition to information for identifying the contract to be cancelled, other personal information such as the first and last name and email address of the consumer must be provided or confirmed.

The collection of this information and its transmission to us takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the proper processing of the cancellation. Likewise, on the basis of Art. 6 para. 1 lit. b GDPR, the provided personal data is used to confirm receipt of the cancellation declaration by email. Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. We are legally obliged to provide an electronic cancellation function for remunerated consumer distance contracts.

9) Retargeting/Remarketing and Conversion Tracking

9.1 Meta Pixel with Extended Data Matching

Within our online offering, we use the "Meta Pixel" service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets. In addition, this cookie collects specific customer data such as the email address, which we collect on our website linked to the Facebook or Instagram advertisement during processes such as purchases, account logins, or registrations (extended data matching). The cookie is then read out and enables the transmission of the data, including the specific customer data, to Meta.

We use "Meta Pixel" with extended data matching to make our advertisements ("Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of the users or have certain characteristics (e.g., interests in certain topics or products, which are determined based on the visited websites) that we transmit to Meta ("Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel," the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions.

All transmitted data is stored and processed by Meta, so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display advertisements on and off Facebook.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, a transfer to Meta Platforms Inc. servers in the USA may also occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

9.2 Snap Pixel (Snapchat)

This website uses the conversion tracking technology of the following provider: Snap Inc., 63 Market Street, Venice, CA 90291, USA

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read out via the tracking technology to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This allows the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

9.3 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read out via the tracking technology to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This allows the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.

10) Site functionalities

10.1 Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated using a "2-click" or "Shariff" solution.

This integration ensures that no connection to the provider's servers is established when you access a page of our website that contains such plugins.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the provider's servers. In this process, certain information about your terminal device (including your IP address), your browser, and your page history is transmitted to the provider and, if applicable, further processed there, regardless of whether you are logged into an existing user profile.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation does not affect data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated using a "2-click" or "Shariff" solution.

This integration ensures that no connection to the provider's servers is established when you access a page of our website that contains such plugins.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the provider's servers. In this process, certain information about your terminal device (including your IP address), your browser, and your page history is transmitted to the provider and, if applicable, further processed there, regardless of whether you are logged into an existing user profile.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation does not affect data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.3 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, our location is displayed to you and any travel to us is facilitated.

Already when accessing the subpages on which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve a transfer to Google LLC. servers in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish the assignment to your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have a right to object to the creation of these user profiles, for the exercise of which you must contact Google. If you do not agree to the future transfer of your data to Google within the scope of using Google Maps, there is also the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the possibility described above to object.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

10.4 Google Maps API

To enable real-time verification of certain entries in the address form of our webshop's ordering process for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

The provider validates the entered address, verifies the spelling and, if necessary, adds missing data. For ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data entered by you is transmitted to the provider, stored and evaluated there.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the proper recording of correct customer address data for the diligent fulfillment of our contractual delivery obligations and to prevent problems with contract execution.

The provider processes the affected data separately and does not combine it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but at the latest after 30 days.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

10.5 - Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA.

For the visual design of the captcha window, the provider uses "Google Fonts", i.e., fonts loaded from the internet by Google. No further information beyond that already transmitted to Google via the ReCaptcha functionality is processed here.

The service checks whether an entry is made by a natural person or maliciously by machine and automated processing, and blocks spam, DDoS attacks and similar automated harmful access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the terminal device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation. Cookies may be used here, i.e. small text files that are stored in the browser of the terminal device.

If the processing described above is carried out on the basis of cookies, these will only be set if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
- hCaptcha

On this website, we use the CAPTCHA service of the following provider: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA

The service checks whether an entry is made by a natural person or maliciously by machine and automated processing, and blocks spam, DDoS attacks and similar automated harmful access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the terminal device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10.6 Google Translate

This website uses the translation service "Google Translate" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. So that the translation is automatically displayed according to your choice of a national language, the browser you are using connects to Google's servers. In this process, certain browser information, including your IP address, is transmitted to Google.

Google may use so-called "cookies", i.e. small text files that are stored on your end device, to save the language settings. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there.

In the processing described above, data may also be transmitted to Google LLC. servers in the USA.

If cookies are also set when using Google Translate, the processing described above will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If no cookies are set, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the wide-reaching design of our website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

10.7 Shopsync for Shopify

This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp's email lists (e.g. an opt-out by a newsletter recipient) are automatically stored on Shopify, and on the other hand, new contact data generated via contracts on Shopify is automatically transferred to Mailchimp's email lists.

In the first case, data processing takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of advertising recipient databases and the efficient consideration of legally relevant status changes.

In the second case, only with the explicit consent of the user in accordance with Art. 6 para. 1 lit. a GDPR, after a contract has been concluded on Shopify, the user's first and last name, address, and email address, along with transaction-related information (purchase amount, time and date of purchase), are transferred by ShopSync to Mailchimp for inclusion in the Mailchimp list.

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the USA.

Further data protection information about ShopSync can be found here: https://www.shop-sync.com/privacy-policy

11) Tools and Other

11.1 Lexware Office

For accounting, we use the cloud-based accounting software service from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices and, if applicable, also our company's bank movements, to automatically record invoices, match them to transactions, and thus create financial accounting in a semi-automated process.

If personal data is processed in this context, the processing is based on our legitimate interest in efficient organization and documentation of our business processes in accordance with Art. 6 para. 1 lit. f GDPR.

11.2 Cookie Consent Tool

This website uses a "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the site in the form of an interactive user interface, where consent for certain cookies and/or cookie-based applications can be given by checking a box. Through the use of this tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the appropriate box. This ensures that such cookies are only placed on the user's end device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website.

Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the data controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12) Rights of the Data Subject

12.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the data controller with regard to the processing of your personal data, with reference to the stated legal basis for the respective exercise requirements:

• Right of access in accordance with Art. 15 GDPR;
• Right to rectification in accordance with Art. 16 GDPR;
• Right to erasure in accordance with Art. 17 GDPR;
• Right to restriction of processing in accordance with Art. 18 GDPR;
• Right to notification in accordance with Art. 19 GDPR;
• Right to data portability in accordance with Art. 20 GDPR;
• Right to withdraw granted consents in accordance with Art. 7 para. 3 GDPR;
• Right to lodge a complaint in accordance with Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

13) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and - if applicable - additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for the fulfillment or initiation of the contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 07/09/2026, 13:09:18